I’m the founding and sole product designer at SoFiiT.

Working with Ruby and Kenny over the past year helped me grow and learn immensely. It also helped me truly understand the importance of iteration, not just for visual refinement but for creating better user experiences.

Here’s what I worked on:

• Solely designed the end-to-end mobile app and website.

• Refined the experience based on real user feedback, behavior patterns and user data.

• Designed marketing materials including the website and in-person posters.